We’re proud South American Regional Supporter of the FIFA World Cup Qatar 2022TM
We believe in a better future for South America. As part of OpenAg and our commitment to reimagine sustainability, we’re investing in sustainable farming practices and developing carbon reduction projects in South America.
“Football is a universal language. If we can use it to power people’s understanding of food systems, how they work, and why the world needs them to be sustainable, then it’s a win-win for people and the planet. Our OpenAg™ purpose places collaboration at the heart of progress, with the goal of reimagining sustainability and transforming sustainable food systems.”
Jai Shroff
Global CEO of UPL Group
“We are delighted to welcome UPL as a Regional Supporter for the South American market ahead of next year’s much-anticipated competition. UPL is a leading global brand in its sector and one that shares FIFA’s commitment to development and education in society through football.”
Fatma Samoura
FIFA Secretary General
What’s next?
UPL will also spearhead community outreach and build awareness of improved farming practices (like carbon capture technology) in the South American region.
We will work together to use football as a platform to raise awareness about several key social and environmental issues, including the positive impact that sustainable development, environmental protection, educating young people and leading a healthy and active lifestyle can make within society.
