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An agriculture network that feeds sustainable growth for all.
No limits, no borders.
It revolves around and involves the entire world and its 7 billion people. A number that is set to grow to 9 billion by 2050 and then 11 billion before the close of this century.
11 billion people who will eat 33 billion meals a day.
500 million farmers who will face this challenge.
A model that brings together all the different players in the food system – from farmers to food producers to supermarkets to consumers – with a new purpose
We are creating the network that changes the way a whole industry thinks and works. Opening it all up, to new ideas, new ways, new answers.
We will generate a much deeper impact on society, where agriculture is properly valued, food is sustainable and farmers grow and prosper.