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Advancing agriculture for a sustainable world

Football is more than a game, it’s a way of thinking about the world. Our One Goal is to use the undeniable power of the beautiful game to bring people together to put sustainable agriculture at the top of the global development agenda. UPL is on a mission to showcase the positive contribution agriculture can make to the carbon conversation as we transform the sector to meet society’s food needs today, without sacrificing those of tomorrow.

Sustainable Development in Agriculture


Supporting one sustainable world

UPL is on a mission to harness the power of football to set a new agenda for how we think about food security, climate change and sustainable agriculture.

Sustainable World


Where people and the planet are united for a more sustainable world

UPL is uniting people and players across the world under a shared belief that by working together we can create sustainable growth for all.

Healthy Sustainable Development


To make tomorrow sustainable, healthy, and fair for everyone

Agriculture has an important role to play in making our #OneFuture sustainable, fair, and healthy, not just for every person but for the places they call home.

One Dream


Using the power of football to educate and build a better future

We are inspiring communities to reimagine sustainability to ensure our environment, our soils, our food systems and our famers thrive.



Inspiring girls & boys in rural communities to make sustainable choices

As a trusted partner within agricultural communities across the developing world, UPL is finding new ways to inspire young people to choose a new food future.

One Moment


For farmers to be part of the carbon solution

Through tools, technologies and training we’re empowering farmers to secure our food future whilst safeguarding our environment.

UPL x FIFA One Team


FIFA Foundation + UPL + Farmers + Communities of the world

UPL will nurture a new appreciation for the catalysing power of teamwork combined with the transformative power of agriculture.

Hero Farmers

Meet the hero farmers feeding the world and caring for our planet.

At UPL, we believe it’s time to recognise the heroes devoting their lives to feeding, nourishing, and sustaining the world.

Key Statistics

1 billion

People are going hungry, while we waste 1/3 of the food we produce.


More food will be needed by 2050 to feed the future world population.

3.3 billion

Tonnes of greenhouse gases are emitted from wasted food.


Of the world’s greenhouse gas emissions are generated by food.

Road to The World Cup

As the excitement for the FIFA World Cup Qatar 2022™ builds, we are thrilled to share our journey with FIFA and the FIFA Foundation as we work together to use football as a platform to raise awareness of a hat trick of key social and environmental issues, including the positive impact that sustainable development, environmental protection, educating young people can make within society.

Join us in the build-up and make sure to follow our blog series for more exciting updates.

Jai Shroff UPL CEO
“Football is a universal language. If we can use it to power people’s understanding of food systems, how they work, and why the world needs them to be sustainable, then it’s a win-win for people and the planet. Our OpenAg® purpose places collaboration at the heart of progress, with the goal of reimagining sustainability and transforming sustainable food systems.”

Jai Shroff

Global CEO of UPL Group

Fatma Samoura FIFA Secretary General
“We are delighted to welcome UPL as a Regional Supporter for the South American market ahead of next year’s much-anticipated competition. UPL is a leading global brand in its sector and one that shares FIFA’s commitment to development and education in society through football.”

Fatma Samoura

FIFA Secretary General


FIFA Social


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