Reimagining Sustainability
Planet earth for the win
Advancing agriculture for a sustainable world
Football is more than a game, it’s a way of thinking about the world. Our One Goal is to use the undeniable power of the beautiful game to bring people together to put sustainable agriculture at the top of the global development agenda. UPL is on a mission to showcase the positive contribution agriculture can make to the carbon conversation as we transform the sector to meet society’s food needs today, without sacrificing those of tomorrow.
ONE GOAL
Supporting one sustainable world
UPL is on a mission to harness the power of football to set a new agenda for how we think about food security, climate change and sustainable agriculture.
ONE WORLD
Where people and the planet are united for a more sustainable world
UPL is uniting people and players across the world under a shared belief that by working together we can create sustainable growth for all.
ONE FUTURE
To make tomorrow sustainable, healthy, and fair for everyone
Agriculture has an important role to play in making our #OneFuture sustainable, fair, and healthy, not just for every person but for the places they call home.
ONE DREAM
Using the power of football to educate and build a better future
We are inspiring communities to reimagine sustainability to ensure our environment, our soils, our food systems and our famers thrive.
ONE GAME
Inspiring girls & boys in rural communities to make sustainable choices
As a trusted partner within agricultural communities across the developing world, UPL is finding new ways to inspire young people to choose a new food future.
ONE MOMENT
For farmers to be part of the carbon solution
Through tools, technologies and training we’re empowering farmers to secure our food future whilst safeguarding our environment.
ONE TEAM
FIFA Foundation + UPL + Farmers + Communities of the world
UPL will nurture a new appreciation for the catalysing power of teamwork combined with the transformative power of agriculture.
Key Statistics
1 billion
People are going hungry, while we waste 1/3 of the food we produce.
60%
More food will be needed by 2050 to feed the future world population.
3.3 billion
Tonnes of greenhouse gases are emitted from wasted food.
37%
Of the world’s greenhouse gas emissions are generated by food.
Road to The World Cup
As the excitement for the FIFA World Cup Qatar 2022™ builds, we are thrilled to share our journey with FIFA and the FIFA Foundation as we work together to use football as a platform to raise awareness of a hat trick of key social and environmental issues, including the positive impact that sustainable development, environmental protection, educating young people can make within society.
Join us in the build-up and make sure to follow our blog series for more exciting updates.
Jai Shroff
Global CEO of UPL Group
Fatma Samoura
FIFA Secretary General