Football is more than a game, it’s a way of thinking about the world. Our One Goal is to use the undeniable power of the beautiful game to bring people together to put sustainable agriculture at the top of the global development agenda. We are building a new team under a shared goal to change the game so that everyone wins. Climate change is a significant and growing threat to food security—already affecting vulnerable populations in many developing countries. It is expected to affect an ever increasing number of people as the global population grows and incomes in poor countries rise, placing immense pressure on food production. UPL is on a mission to showcase the positive contribution agriculture can make to the carbon conversation as we transform the sector to meet society’s food needs today, without sacrificing those of tomorrow.

ONE GOAL
Supporting one sustainable world
UPL is on a mission to harness the power of football to set a new agenda for how we think about food security, climate change, sustainable agriculture, and our relationship with the natural world.

ONE WORLD
Where people and the planet are united for a more sustainable world
Through our OpenAg purpose, UPL is uniting people and players across the world under a shared belief that by working together we can create sustainable growth for all.

ONE FUTURE
To make tomorrow sustainable, healthy, and fair for everyone
Agriculture has an important role to play in making our #OneFuture sustainable, fair, and healthy, not just for every person but for the places they call home. The future of agriculture will be led through a new green revolution, taking climate positive steps to build a better future for everyone.

ONE DREAM
Using the power of football to educate and build a better future
Through harnessing and channelling the passion and spirit that football nurtures, we can inspire communities to reimagine sustainability and believe in the possibility of a prosperous ecosystem in which our environment, our soils, our food systems and our famers thrive.

ONE GAME
Inspiring girls & boys in rural communities to make sustainable choices
As a trusted partner within agricultural communities across the developing world , UPL is lighting the path by finding new ways to inspire young people in rural communities to choose a new food future.

ONE MOMENT
For farmers to be part of the carbon solution
UPL believes farmers are the world’s heroes. Through tools, technologies and training we’re empowering them to secure our food future whilst safeguarding our environment.

ONE TEAM
FIFA foundation + UPL + farmers + communities of the world
With the planet watching, UPL will encourage a new appreciation for the catalysing power of teamwork combined with the transformative power of agriculture.
Key Statistics
1 billion
People are going hungry, while we waste 1/3 of the food we produce.
3.3 billion
Tonnes of greenhouse gases are emitted from wasted food.
36%
of the great lakes lie within Canadian territory.
The burden of making agriculture more sustainable cannot fall on the shoulders of farmers alone. As a global community, we should be asking ourselves, what can we do to take better care of our world? Avoiding the worst impacts of climate change means taking consequential action now, but first, we have to know the impact we are having on the planet.
60%
More food will be needed by 2050 to feed the future world population.
37%
Of the world’s greenhouse gas emissions are generated by food.
Road to The World Cup
As the excitement for the FIFA World Cup Qatar 2022™ builds, we are thrilled to share our journey with the FIFA Foundation as we work together to use football as a platform to raise awareness of a hat trick of key social and environmental issues, including the positive impact that sustainable development, environmental protection, educating young people can make within society
We have already kicked off our first ten year programme that will enable the reduction of carbon dioxide emissions and reward small holder farmers in emerging countries for adopting sustainable agricultural practices.
In Brazil, UPL will collaborate with the FIFA Foundation’s ‘Football for Schools’ program to engage underprivileged children in interactive sessions focused on developing life skills and promoting values through football. UPL will coordinate access to the FIFA Football for Schools program for up to 30 schools in rural areas of Brazil, in conjunction with industry partners and local authorities. The FIFA Foundation will provide leadership, program material and football expertise.
As we head towards November, join us in the build up to the FIFA World Cup Qatar 2022™ and make sure to follow our blog series for more exciting updates.


Jai Shroff
Global CEO of UPL Group

Fatma Samoura
FIFA Secretary General