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Reimagining Sustainability Podcast Series: UPL and FIFA Collaboration

Dec 17, 2022 | UPL OPENAG™

Tags: FIFA Reimagining Sustainability

Series overview:

The UPL Reimagining Sustainability podcast series focuses on the possibilities for climate-positive sustainable agriculture. Through the insight and experience of UPL, farmers on the ground and international stakeholders, we discuss how agriculture is the one industry with the ability to make a truly positive impact on sustainability for the environment, the global food chain and local communities.


What do football and farming have in common? It’s more than fields, it’s a commitment and responsibility to sustainability. Amid the FIFA World Cup 2022, we discuss about the partnership between UPL and FIFA – and what it means for Reimagining Sustainability in agriculture. Hear from FIFA’s head of sustainability, Federico Addiechi, and UPL’s Global CEO, Jai Shroff, as they discuss the global sustainability transformations they’re working towards.


  • Federico Addiechi, Head of Sustainability, FIFA

Federico Addiechi is responsible for sustainability and diversity at FIFA and reports to the Secretary General. At FIFA, he has initiated and implemented programmes to address sustainability issues such as climate protection, waste management, and green stadiums, through measures such as integrating sustainability standards, policies, and reporting frameworks into FIFA’s management system.

  • Jai Shroff, Global CEO, UPL

Jai Shroff is the Group CEO of UPL Limited. He is a well-recognised global leader in the Chemical & Agri-Inputs industry with over 30 years experience in India and internationally. At UPL, Jai has transformed the company into a truly global organisation, providing smart, affordable and sustainable inputs to the global farming community, with a strong focus on innovation, research and excellence - positioning agriculture to Reimagine Sustainability.

Show notes



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